How to Buy Gold: Understanding Tola, Gram and Price per Gram

Published on: February 5, 2026 | Category: Buying Guide

Gold buying guide - understanding measurements and pricing

Buying gold can be a rewarding investment, but it's essential to understand the measurements and pricing conventions used in different markets. Whether you're purchasing gold jewelry or bullion, knowing how to convert between tolas and grams and calculate price per gram will help you make informed decisions and avoid overpaying.

Understanding Gold Measurements: Tola vs. Gram

In South Asia, gold is traditionally measured in tolas, while most international markets use grams or troy ounces. The conversion between these units is crucial for comparing prices and understanding value.

The standard conversion is:

1 tola = 11.6638038 grams

When buying gold, always confirm which unit of measurement is being used. A price that seems low per tola might actually be high when converted to price per gram.

Calculating Price Per Gram

To accurately compare gold prices, you need to calculate the price per gram. Here's how:

  1. If the price is given per tola, divide it by 11.6638038 to get the price per gram
  2. If the price is given per gram, you can multiply it by 11.6638038 to get the price per tola

For example, if gold is priced at 65,000 PKR per tola:

Price per gram = 65,000 ÷ 11.6638038 ≈ 5,574 PKR per gram

Our tola to gram converter can help with these calculations, including an optional gold value estimator.

Tips for Buying Gold Jewelry

1. Know the Gold Purity

Gold purity is measured in karats. 24-karat gold is pure gold, while lower karats indicate alloyed gold. Common purities include:

2. Understand Making Charges

Jewelry typically includes making charges (craftsmanship costs) in addition to the gold value. These can vary significantly between jewelers. Always ask for a breakdown of the total cost:

3. Check Weight Accurately

Ensure the jeweler weighs the gold in your presence using calibrated scales. Verify whether the weight is in tolas or grams and confirm the conversion if necessary.

Tips for Buying Gold Bullion

1. Buy from Reputable Sources

Purchase gold bullion from authorized dealers, banks, or established jewelry stores with good reputations. Avoid unknown sellers offering prices that seem too good to be true.

2. Verify Authenticity

Gold bullion should have proper hallmarks indicating purity, weight, and manufacturer. Consider having larger purchases independently verified.

3. Understand Premiums

Bullion typically carries a premium over the spot price of gold. This premium covers manufacturing, distribution, and dealer margins. Compare premiums between different dealers and products.

Comparing International and Local Prices

When comparing international gold prices with local prices, consider:

  1. Currency conversion: Convert prices to your local currency using current exchange rates
  2. Unit conversion: Convert between troy ounces (international) and tolas/grams (local)
  3. Import duties and taxes: These can significantly increase local prices compared to international benchmarks
  4. Local market dynamics: Supply, demand, and local economic factors can affect prices

Use our converter tool to help with these calculations and ensure you're making accurate comparisons.

Timing Your Purchase

Gold prices fluctuate based on global market conditions. Consider these factors when timing your purchase:

Storage and Security

Consider how you'll store and secure your gold purchases:

Conclusion

Buying gold requires understanding the measurement units used in different markets, particularly the conversion between tolas and grams. By calculating price per gram and comparing prices accurately, you can make informed decisions and ensure you're getting fair value for your investment.

Whether you're purchasing jewelry for personal use or bullion for investment, our tola to gram converter is an essential tool for navigating the complexities of gold measurement and pricing.

Remember to buy from reputable sources, verify authenticity, and consider storage and security options for your gold purchases. With these tips and tools, you can approach gold buying with confidence and knowledge.